No, Actually, It’s Usually Not (& You’re Misusing the Word)

In the interests of stamping out an annoying new phrase before it takes hold any more widely, here’s my 2 cents on the proliferating use of the phrase “It’s Genius!” to confer a compliment.

First of all, you’re contorting into an adjective what is meant to be a noun (hope I’ve got the construction right on that — but you know what I mean).

Second, what you’re referring to as “genius” is usually just clever (if that).

Third, there’s already a perfectly serviceable, existing phrase for the genuinely brilliant insight or idea.

Namely, “What a brilliant [insight or idea]!!”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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