Long Live the (Hypertext) Link!

If you write, I dunno . . a couple thousand words a month (a week?) on your blog, you’re naturally attuned to subtle shifts in the style and usage of the English language.

Like . . . no one underlines anymore, because it’s confused for a hypertext link

See what I mean?

What does that leave?

Essentially, boldface, italics, and ALL-CAPS.

Least Worst

At least to Web old-timers like me, all-caps has a negative association, because it comes across as SHOUTING.

Italics is fine, except that it can’t be used too close to quoted material, which I like to also set off with italics.

Bottom line?

I find myself relying on a combination boldface/italic, which seems excessive only until you realize that prose is noisier and busier online.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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