Open House Hits — and Duds

Most agents I know — myself included — are moving from a two hour to a ninety minute open house.

Here’s why:

–You can do a “double-header” (back-to-back open houses) more easily that way.  In fact, the preferred time slots are 12:30 p.m – 2 p.m. and 2:30 p.m. – 4 p.m.;

–Ninety minutes is plenty to allow motivated Buyers to get through, but . . .

–Short enough to cut your losses if the open house is a dud (yes, it happens to the best of us).

Defining Terms

So, what constitutes “good traffic” at an open house?

Quality matters more than quantity — I’ll take 3-4 serious Buyers (or one!) over a dozen “tire kickers.”

But in general, I’d define a successful open house as one where there’s steady traffic, and a “buzz” for most of the two hours (er, 90 minutes).

P.S.:  Regardless of how long an open house is, though, one truism is likely to remain:  half the traffic will show up the first 15 minutes, the other half  . . . just as you’re locking up.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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