Acura vs. LEXUS vs. Hyundai
Is it just me, or do the logo’s of Acura, LEXUS, and Hyundai all look vaguely interchangeable?
They all start with a modernistic, boomerang-like shape, then rotate and tweak it until it resembles an “A” or “L” or “H.”
I suppose one conclusion is that “great minds think alike,” and each company’s designers independently arrived at the same look.
Another is that Acura copied LEXUS, then Hyundai . . . copied both of them.
The net effect — consumer confusion — is probably just fine with Hyundai, OK with Acura — and more than a little annoying to LEXUS.
P.S.: Do people really notice?
I think half the population couldn’t care less, while the other half absolutely notices.