Marketing Gone Awry

There are parts of town where seeing “Lovesac” in big, bold letters in a storefront window wouldn’t make anyone raise an eyebrow.

But Bloomington’s family-friendly Mall of America — on the 3rd floor near Nordstrom’s Closet and Pearle Vision — isn’t exactly one of those neighborhoods.

The explanation?  (apparent once you get closer to the store’s display window).

“Lovesac’s” are . . . . bean bag chairs (on sale Memorial Day weekend, no less!).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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