“Free at 1 p.m?”

This anecdote is courtesy of Stefan Swanepoel, keynote speaker at Edina Realty’s 2011 annual meeting held last week:

A Baby Boomer who wants to have lunch with an acquaintance will call or email two weeks in advance, then exchange multiple emails/phone calls over the ensuing two weeks to fine-tune the time and location.

The Millennial (“Gen Y’er”)?

At 12:55 p.m. that day, they’ll email, “want to meet for lunch?,” to their 500 Facebook friends.

Three hundred won’t notice, because they’re not online.

Another 150 will notice, but won’t be interested, available, etc.

Of the remaining 50, 40 will be interested — but aren’t nearby.

Which leaves ten . . . who accept!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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