Sales Catalyst: ‘Deals Too Good to Pass Up’

Americans are still unsure about the economy, and hesitant to make a large purchase unless they absolutely need to or the deal is too good to pass up.

–Edmunds.com analyst

Today’s housing market?

Try, the market for new cars (the giveaway is Edmunds.com, a well-known auto web site).

But, it’s a good a summation of the mindset I’ve encountered hosting several dozen open houses the last few months.

At least after tomorrow, one big variable — the outcome of the midterm elections — will be removed.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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