The Downside of Customization
That’s what I can imagine some unlucky Manhattan rental broker hearing from their client as they show units at 8 Spruce Street (formerly known as “Beekman Tower,” Manhattan’s tallest residential building — and the subject of an August City Lakes post, “Frank Gehry and the Bilbao Effect”).
How come?
While the 76-story building has 900 rental units, it has 600 different floor plans.
Can you say, “group tour?” (or, “let me show you some blueprints?”).
As a practical matter, you’d guess that the variations are slight.
