The Downside of Customization

That’s what I can imagine some unlucky Manhattan rental broker hearing from their client as they show units at 8 Spruce Street (formerly known as “Beekman Tower,” Manhattan’s tallest residential building — and the subject of an August City Lakes post, “Frank Gehry and the Bilbao Effect”).

How come?

While the 76-story building has 900 rental units, it has 600 different floor plans.

Can you say, “group tour?” (or, “let me show you some blueprints?”).
As a practical matter, you’d guess that the variations are slight.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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