Real Estate’s “Chicken Soup”

Just another one of those anecdotal observations, based on what’s coming through my email in-box, but lately it sure seems like there’s been an uptick in selling agent bonuses (the selling agent is what the Buyer’s agent becomes once there’s a deal).

Sellers accomplish that two ways: 1) by offering a fatter “pay-out,” the portion of the commission shared with the Buyer’s agent and their broker; and 2) by dangling an actual cash bonus to the Buyer’s agent.

Does it help?

Like chicken soup, it certainly doesn’t hurt . . .

P.S.: As a Buyer’s agent, my practice is to give my clients what’s called the “Agent Full” report (unabridged) from MLS, so they see exactly what I’ll be paid if they buy any given home.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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