How Much is That Doggie — er, Bowl of Soup — in the Window?”

How do you charge $12 for a $5 bowl of soup?

Show it off in the window like it’s a diamond brooch (good visuals).

Sell it a in trendy bistro a block off Fifth Avenue on Manhattan’s upper East Side, where digs go for multi-millions . . . and multi-multi millions (location).

And don’t call it “soup” — it’s “zuppe” (marketing).

For the record, the “zuppe” of the day was turkey chili.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply