Real Estate Negotiation 101

Real estate agent and trainer Rich Levin is the author of “Top Ten Negotiating Rules for Realtors.”
I can personally attest to the validity of the first two:

One. Don’t go back and forth between a buyer and seller more than twice.

Two. Don’t let the buyer and seller come to dislike each other.

In fact, rules #1 and #2 are very much inter-related.

In my experience, a real estate deal with one or two rounds of back-and-forth is a negotiation; three or four (or more!) usually becomes . . . an argument.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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