“Re-hash” . . . “Re-Tread” . . . “Re-List”
“Re-hash.” “Re-tread.” “Rehabilitate.”
Detect a theme? Namely, the association with old and/or damaged goods.
So, too, prospective Buyers tend to look at re-listed homes with one (or two) raised eyebrows.
Even if the only stumbling block the last time around was a too-high asking price — probably the explanation for 75%-plus of all re-listed homes in today’s market — there’s still an unspoken concern that maybe the home didn’t sell for another reason. That’s still there.
(In my experience, the other 25% of re-lists are due to poor marketing, staging, deferred maintenance — or some combination thereof.)
Of course, the other hurdle re-listed homes have to overcome is the presumption that they’re still overpriced.
To re-but that, sometimes the only solution is a dramatic price reduction.
The lesson for homeowners (and would-be Sellers)?
Do it right the first time around.
P.S.: two other “re’s” come to mind for “re-list”: ‘re-group’ and ‘re-do.’