Best Time to Sell? When No One Else is

Where: 27xx Raleigh Ave. South, in Fern Hill’s St. Louis Park neighborhood
What: Mint 1947 rambler with 3 BR/2BA and 1,800 square feet
How (much): $445,500 list price
When: on market Monday (12/7)
Who: listing agent – Josh Kaplan; broker – Edina Realty

If everyone’s taking their home off the market for the slow holiday season, what should a savvy Realtor who wants to sell their own home do?

Put their home on the market.

That’s exactly what’s going on at 27xx Raleigh, in Fern Hill’s St. Louis Park neighborhood. The home hit the market on Monday.

The owner-agent, who works in my office, requested that I mention that the home is in “fabulous” condition, and a great value.

There you go, Joseph!

No, a Realtor selling their own home isn’t really “insider trading.”

Rather, I’m referring to the phenomenon of doing what the supposed “insiders” are doing.

In the stock market, that means buying when the pro’s — corporate insiders — are buying, and selling when they’re selling.

It’s no different in real estate.
The strategy recalls one of my favorite Warren Buffett lines, i.e., you should be cautious when everyone’s bold, and bold when everyone’s cautious (my paraphrase).
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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