“Full Service” vs. “Discount” Realtors
Much attention is paid to what Realtors get paid.
A lot less to what services they perform for that money.
The reality is that there is no such thing as a “discount Realtor” offering full service. Rather, what they offer is more properly called “limited service.”
What do I mean by that?
To pick just one detail — and real estate involves hundreds of them — a discount Realtor will put up a “For Sale” sign in your front yard.
A full service Realtor will add a sign “rider” that reads “waterfront” to draw attention to the otherwise invisible lake in back.
A great full service Realtor will have a custom rider made up that says “59′ Lakeshore.”
