“Full Service” vs. “Discount” Realtors

Much attention is paid to what Realtors get paid.

A lot less to what services they perform for that money.

The reality is that there is no such thing as a “discount Realtor” offering full service. Rather, what they offer is more properly called “limited service.”

What do I mean by that?

To pick just one detail — and real estate involves hundreds of them — a discount Realtor will put up a “For Sale” sign in your front yard.

A full service Realtor will add a sign “rider” that reads “waterfront” to draw attention to the otherwise invisible lake in back.

A great full service Realtor will have a custom rider made up that says “59′ Lakeshore.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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