“Home Prices May Fall Further”
–generic headline discussing the housing market


Whenever I see a “non-headline” headline like this, it reminds me of a colleague’s comment about an ad for income property a few years ago. Along with the property’s asking price, key stat’s, etc. was this language: ‘rents could be higher.’

To which my colleague riffed, without missing a beat: ‘ . . . and they could be lower, too.”

So, yeah, home price may fall — or, they may rise!

Sort of sums up the options.

P.S.: in the same vein, years ago National Lampoon ran a spoof of USA Today, which raised (lowered?) banal headlines to an art form. Example: ‘Puppies . . Dogs of the Future?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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