Love the Home You’re In?

The Psychological Appeal of Remodeling

And if you can’t be with the one you love
Love the one you’re with
Love the one you’re with

–lyric, Crosby Stills Nash & Young

How is the recession affecting people’s spending?

For one thing, they’re doing a lot less of it (logical, if you’re making less, have less, etc.).

For another, in a time of stress, people seem to be seeking out things that are familiar — and avoiding (still more) change. (2012 Presidential slogan: ‘Enough Change Already!’)

So, while moving seems like a big decision, my guess is that remodeling seems less daunting — even if the total dollars involved are about the same (a major remodel can easily trip $100k or more).

The net result? Instead of looking for their dream home, more people are trying to create it, right where they are . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
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