Discount Realtors and Mushroom Clouds

Under the category of, “everything you (maybe) wanted to know about blog ‘plumbing,’ but were afraid to ask,” two quick items:

1. All the ads around the periphery of this blog are “served” by Google’s search engine, based on key words. So, the reason this blog has links to so many discount brokers is, apparently, because they’re paying for such words as “foreclosure, “realtor,” “Twin Cities housing market,” etc.

In fact, one discount broker whose ads regularly appear on this blog,, has previously been charged with deceptive advertising practices for giving consumers the impression that it’s the Multiple Listing Service, not a for-profit broker (the MLS is actually a consortium of all local brokers, and the database it maintains is co-owned).

If you need a Twin Cities Realtor, don’t call them . . . call me!

2. Everyone has their own way of telling when they have veered, shall we say, a little off the deep end. Significant Other, trusted friend, even a boss.

If you blog (yes, it’s now a verb), all you have to do is look at the ads that are being served.

Judging by all the mushroom clouds lately, the subject matter on this blog has gotten a bit . . . dark. Sorry for that. But to be fair, so has the news . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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