Listings that Have “Legs”

New listings and movie debuts share a lot of similarities.

Attention for both is almost always highest at the “premiere,” then quickly tapers off. However, the box office for an especially popular movie declines more gradually, a phenomenon referred to as “having legs.”

An appealing listing also has “legs.” Homes that are in good condition and well-priced continue to attract regular traffic (“showings”) once they’re on the market. Sustained, serious interest signals that prospective Buyers are reacting well to the listing, and is almost always a prerequisite to getting an offer.

To use another metaphor, selling a home is like boiling a pot of water. Before the water gets hot, it first has to be warm.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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