Listings that Have “Legs”
New listings and movie debuts share a lot of similarities.
Attention for both is almost always highest at the “premiere,” then quickly tapers off. However, the box office for an especially popular movie declines more gradually, a phenomenon referred to as “having legs.”
An appealing listing also has “legs.” Homes that are in good condition and well-priced continue to attract regular traffic (“showings”) once they’re on the market. Sustained, serious interest signals that prospective Buyers are reacting well to the listing, and is almost always a prerequisite to getting an offer.
To use another metaphor, selling a home is like boiling a pot of water. Before the water gets hot, it first has to be warm.