“It Might Not Be a Real Blog if . . .” Sign #27

It is not done well; but you are surprised to find it done at all.”

–Samuel Johnson, about a dog’s walking on its hind legs.

Realtors are under no obligation to blog

Juggling multiple clients and transactions; showings (and showing instructions!); walk-thru inspections; closings; listing appointments; and upcoming open houses — both weekend and on Broker Tour — is plenty(!) for most mortals.

Perhaps that’s why, at least in my experience, the vast majority of purported Realtor-bloggers . . . really aren’t (bloggers, that is).

Rather, they either post sporadic, calendar-driven “reminders” (see, “Spring Forward”); or, subscribe to services that do it for them.

Put it this way: if a blog has less than 15-20 posts a year, and more than half relate to Thanksgiving, New Year’s, Daylight Savings, Easter, July 4, etc. — it’s not really a blog. 

That said . . . be sure to turn your clocks forward one hour tomorrow (Saturday) night! 🙂

See also, “The Best Realtor Blog in the U.S.?* You’re Reading It!!“; “Real vs. Faux Blogs: The Difference Between “Blogging” and “HAVING a Blog”.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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