“Old Wine in New Bottles?”

No, the homes didn’t debut on the market at 12:01 a.m. (the earliest time I saw was 9:29 a.m.).

And no, the would-be Seller didn’t win a lifetime supply of diapers, detergent, or some other promotional item (I suppose the housing equivalent would be a Home Depot gift certificate, or maybe a free home warranty).

But, the six homes featured on this blog’s home page have the distinction of being the first Twin Cities homes to officially come on the market in 2019.

Just to be sure, I checked each property’s MLS archive history to winnow out “Expired’s” and “Cancel-and-Re-list’s,** which accounted for the majority of new listings today, as well as homes that had been temporarily taken off the market over the holidays.

Getting a Jump on Competitors 

So, why would Sellers (and listing agents) choose to come on the market on New Year’s — not exactly a busy day for Buyer activity?

Call it, “getting a jump on the (2019) competition . . .”

**Here’s a BIG clue that a new-on-the-market home isn’t actually a new listing:  the grass and trees in all the photos are green.

Bonus question: what do all the New Year’s “For Sale” homes have in common?

They’re all listed with smaller or even solo brokers.

The “big guys” locally — Edina Realty, Coldwell Banker Burnet, ReMax, etc. — are closed today.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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