The First Second to Know

Want to know who just got a plum, new job out-of-town?

Is about to lose their current one?

Getting divorced?

Just had a financial windfall?

Or, for that matter, any number of other highly personal news?

Ask their Realtor.

Loose Lips Sink  . . . Realtors

Except, of course, that a good Realtor will never tell you.

In addition to knowing the local housing inventory, knowing how to market, negotiate, etc. there’s one other quality that’s indispensable to being a good Realtor:

Knowing how to keep a secret.

P.S.:  And no, there’s nothing analogous in real estate to “attorney-client privilege” — that is, a court-recognized proscription against revealing information that a client shares with their agent.

But a Realtor with any common sense who wants a thriving practice, hardly needs to be told to keep any sensitive client information confidential — not just the standard “price, terms, and motivation.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
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