Increasing Market Penetration?

Realtors cast around for inspector referrals all the time.

(Much) less common:  a Buyer’s agent trying to turn up an inspector qualified to inspect a geothermal heating/cooling system (I received the first such email this am via Edina Realty’s “broadcast” feature).


First, homeowners have to install such systems, either as retrofits or when they build new.

Then, when they eventually sell, Buyers (reasonably) want to have them checked out by a pro.

Entrée Point in Twin Cities

Most of the geothermal systems I’ve seen in the Twin Cities (less than a dozen) have been in new construction homes with a market value over $1.5 million (upper bracket locally).

But, that number’s been coming down.

Here’s hoping I get a lot more emails from Buyers’ agents looking for a geothermal inspector.

P.S.:  Once upon a time, testing for radon was a specialty.  Now, many Minnesota inspectors offer it as a standard service, or at least as an extra.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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