The “A” is for “Advertising” (see, “Unpaid Invoice”)

Once upon a time — like in 17th century Massachusetts — adulterers had to wear a scarlet letter.

Fast forward to today.

Now, a vendor who buys advertising from Angie’s List and doesn’t pay for it has their Angie’s List profile slapped with this very high profile alert:

NOTICE:  Non-payment of Advertising

Angie’s List allows highly-rated providers to pursue advertising opportunities on our website, in our call center, and in our monthly magazine. All providers must offer a discount to Angie’s List members as part of this privilege. These advertising relationships are governed by simple contracts. This provider broke its contractual obligation to Angie’s List. Until those obligations are met, the provider will be withheld from Category and Keyword searches.
Does it work?
Given the publication date of the notice — 11/13/2010 — at least not yet.
On the other hand, as a fan of Angie’s List and long-time subscriber, it did get my attention when I was “checking the list” for a plumbing referral for a client earlier this afternoon.
I’m sure the vendor has their side of the story, but I’m inclined to believe Angie’s List.
Bottom line:  I skipped the vendor with the unpaid ad invoice, and referred another, highly-rated plumber to my client.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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