Stealth Inflation & Rising (Dog) Food Costs

There are lots of indices that purport to measure inflation:  “the Producer Price Index,” “the Wholesale Price Index,” “the Consumer Price Index,” etc.

But the only yardstick that really matters to me is “the Kaplan Family Price Index.”

By that measure, inflation is galloping right now.

Overt and Covert Inflation

Under the “stealth” category, I put the $39 bag of dog food I just purchased — unchanged from a couple months ago.

So, what did change?

The weight:  33 pounds, down a whopping 28% from the old, 46 pound bag.

Item #2 was the more traditional kind of inflation.

If you buy the occasional hard copy of The New York Times to read at lunch as I do, you’ll notice (like I have) that the price just popped 20% a week ago, from $2 to $2.50.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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