When Less is More

Things should be made as simple as possible — but not simpler.

–Albert Einstein

Listing agents should use as many photos as necessary to convey a sense of the home — but not more.

–Real estate corollary; Ross Kaplan

Just because MLS allows listing agents to include up to 18 photos doesn’t mean that they should.

Case in point:   the tiny St. Louis Park home with way too many photos that I just saw online.

Instead of including 6-8 home shots and 2-3 of the surrounding area (parks, shopping, etc.), the agent used up all 18 allotted shots.

That included 3 each of the Kitchen and Family Room, from as many angles.

Sometimes, less is more . . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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