Uses — and Limitations — of Email

All the emoticons in the world are a poor substitute for conveying basic human emotions like empathy, amusement, disappointment, resolve — and a million other subtle nuances.

Email also has a way of being misconstrued, or coming across harsher than intended.

So, for letting a client know (at midnight) which showings have been confirmed for the next day, email’s a Godsend; for finishing off a tense negotiation . . . . most experienced Realtors instinctively reach for the phone.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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