Skill & Hard Work vs.
Luck & Good Timing

Stock market investors know that there are periods where you can make money practically throwing darts, as well as leaner times when finding winning ideas is much tougher.

The latter environment is often referred to as a “stock picker’s market.”

So, too, for Realtors the housing market cycles through times when seemingly anyone can do well, and more challenging times — like now.

What do you call the latter environment?

“A salesperson’s market,” in the words of a senior Edina Realty branch manager I know.

What he means by that is that today’s housing market belongs to the Realtors with the most energy and initiative, who can look through the “cracks and crevices” to find opportunities for their clients . . . and make deals happen.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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