The Anti-Rambler

Where: 3504 W. 22nd St, just west of Cedar Lake
How much: $799,000
What: 4 BR/2 Bath Contemporary with 2,433 FSF
Listed by: Cotty Lowry (broker: Keller Williams)
When: on market since June 18
Frequently, the best way to market a home is to visualize who the likely Buyer is — then market to them.

Sometimes, the opposite works, too: imagine who isn’t going to buy the home.
That’s easy in the case of 3504 West 22nd st. (pictured above), just west of Minneapolis’ Cedar Lake: anyone not in great shape, or who’s already dealing with middle age aches and pains.

That’s because this house is the most “vertical” home I’ve ever been in; I had to stop to catch my breath climbing stairs before I even got in the home — and there were at least as many more inside.

Call it the “anti-rambler.”

To the listing agent’s credit, he acknowledges the issue with a little humor (“OK, so it has a few steps — all the better to keep you in shape”).

And even though the range of prospective Buyers is narrower for a home like this, frequently the effect isn’t so much a huge discount, but longer market time.

It certainly helps that this home is less than a block from Minneapolis’ Cedar Lake, and has stunning views of downtown.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.
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