Always a Super Realtor

Before making Mpls – St. Paul Magazine’s Super Realtor list, I’d never really paid much attention.

However, now that I’m a repeat pick, it does seem like there are a lot of, well, “us” out there. That’s despite the fact that supposedly less than 2% of Minnesota’s Realtors are chosen annually.

The explanation?

It turns out that the Super Realtor decal that Realtors can put on their marketing materials — for a fee, of course — contains an embedded calendar date. A very small, embedded calendar date.

I was made aware of that recently by another “Super Realtor” whose current business cards contain the decal . . . from 2005. I had to look at the card three times, squinting closely, before I could (just barely) make out the “2005.”

I promised I wouldn’t divulge his identity.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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