Breyer’s Ice Cream may want its marketing types to revisit the font choice for their new line of ice cream.

It’s supposed to read “Double Churn.”

Unfortunately, at least from more than five feet away, it looks a lot like “Double Chin” (at least to me).

Or, maybe it’s just truth in advertising . . .

P.S.: my daughter refers to her favorite ice cream place as “Tom & Jerry’s” (guess what her favorite cartoon is).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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