Many Agents, Small Market Share

What do you call a Presidential candidate who loses four out of every ten votes?

A landslide winner (indeed, even garnering 56%-57% of the vote is considered a victory of historic proportions).

What do you call a major league hitter who hits into outs two out of every three at-bats?

A batting champion (indeed, not only would a batting average of .333 top the league most years, over a career it would likely qualify one for the Hall of Fame).

So what do you call a Realtor who closes one out of every four hundred Twin Cities real estate transactions?

A monster producer.

Real estate sales is the ultimate fragmented market, at least at the agent level (at the broker level, Edina Realty and Coldwell Banker Burnet combined control just under half the Twin Cities market).

Closing 100 deals a year, which represents roughly .25% of the Twin Cities annual sales, would certainly qualify a Realtor as a “mega-agent.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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