Who’s Searching for Realogy Info — and Why?
Judging by all the hits on this blog for anything Realogy-related the last few days, you’d guess that something is up.
For those who don’t know, Realogy is the heavily-leveraged parent company of several national real estate companies, including Coldwell Banker Burnet.
In August, I posted an article titled “Coldwell Banker Burnet Troubles.” That’s the post that has proved especially popular this week (thanks to blog tracking software, it’s possible to see where traffic is coming from, and where it’s going within the blog).
The $64,000 question is, “who’s looking for information about Realogy — and why?” Unfortunately (fortunately?), that’s not something that tracking software can answer (at least not yet).
P.S.: If you didn’t know, you should: Google, Double-Click, and countless other companies now have the ability to track Web traffic, mouseclick by mouseclick. That’s what drives advertising revenues.