“Striking While the Iron is . . uh . . Hot”

I’m not in the Twin Cities snow shoveling business, but if I were — and was good, reliable, etc. — I’d be racing to put out a big marketing piece right about now.

Why’s that?

In the aftermath of the Twin Cities’ weekend blizzard, there apparently are A LOT of folks dissatisfied with their existing services, and looking for replacements.
Or, contemplating hiring a service (after their aching backs and legs recuperate).

To be fair to the snow shovelers, it’s awfully hard to keep up with 16″ – 20″ of blowing snow and subzero temp’s.

Our service shoveled us out — the first time — around 1 p.m. Saturday, and an hour later you couldn’t even see their footprints in the snow.

P.S.: And whoever you use, better brace for some hefty surcharges on your Dec. bill!
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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