“Recycling” Market Knowledge

It doesn’t happen to me that often (fortunately), but it’s always a bummer when a deal I’m involved with falls apart — as happened the other week.

But there’s often a silver lining.

In the course of handling what turned out to be a doomed condo purchase in Minnetonka a few weeks ago, I became an expert on virtually every nearby Minnetonka condo and townhouse that had changed hands in the last six months.

I also spent time driving up and down the now-complete Shady Oak Road (much wider and nicer!); pulled up plans for upcoming, nearby light rail routes and stations; and became familiar with all the nearby parks and shopping amenities.

All that fresh market knowledge came in handy barely a week later, when I interviewed to list a condo in the same area.

Impressed (in part) by my state-of-the art command of the market — the clients hired me over two other Realtors!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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