Creating the World’s First $2 Trillion Company

With Apple Computer now officially the world’s most valuable company, it almost seems to be a foregone conclusion that — on the heels of its Samsung intellectual property triumph, and market momentum generally — the company is destined to be the world’s first-ever #$1 trillion (market cap) company.

How can it get to $2 trillion?

Buy Google.

Here are the three reasons why such an acquisition makes sense — and why the U.S. Antitrust Department should OK it.

One.  The history of technology is one of convergence and natural monopolies.

So, direct current ultimately triumphed over alternating electric current; Explorer ousted Netscape; Microsoft Windows bested Apple’s operating system (by market share, anyway); and Google aced out Yahoo!, Alta Vista, Inktomi, AOL, etc.  (Inktomi??).

The same is likely to be true of Internet search and mobile computing software.



Rather than have Apple and


If there going to be a global standards in such critical areas as Internet search and global computing, let

Hegemony has its upside:  just look at the benefits that accrue to the U.S. due to the dollar’s status as the de facto world currency.

Two.  Consider the alternative.

As independent companies, Apple and Google are destined to fight years (decades?) of Pyhhric, “Blue Ray vs. HD DVD” battles.

Toward what end?

Safe the billions in Android vs. Apple duplicative R&D, legal fees, etc. and instead team up.

Three.  Economies of Scale.

Unlike Wall Street, which falsely claims that “big is better” (and Too Big Too Fail is best), economies of scale in technology really do exist.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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