What, (Almost) No Female Realtors??
[Note to readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.]
Can an NFL franchise be a perennial Super Bowl winner, and yet not have any superstars?
Contrary to popular perception, the Miami Dolphins’ “No-Name Defense” — from the 1972 team that went undefeated and yes, won the Super Bowl — actually had five Pro Bowlers.
What prompts that observation is the conspicuous omission of any Edina Realty agents from a Web site that purports to identify the top 22 real estate agents in Minneapolis (Full disclosure: I’ve spent the entirety of my 19-year real estate career in Edina Realty’s City Lakes Office).
So, according to Expertise.com, Keller Williams places the most “Top 22” Realtors (4) amongst Minneapolis brokers, followed by Coldwell Banker and RE/MAX (tied with 3 apiece), then Sotheby’s (2).
How does that compare with each broker’s market share?
Edina Realty ranks #1 in the Twin Cities housing market the last 20 straight years, with 20% – 25% (depending on how you keep score); Coldwell Banker Burnet comes in a distant second.
Meanwhile, RE/MAX’s share of the Twin Cities housing market depends on whether you count individual franchisees, or the corporate franchisor (no surprise, RE/MAX prefers the latter metric).
Where are the Women??
Head scratcher #2 regarding Expertise.com’s list is the paucity of female Realtors.
Specifically, only two female agents** make the cut . . . in an industry that’s more than 60% female.
Adding (gender) insult to injury, both women work with their (Realtor) husbands, as part of a couples team.
All of which begs one last question: did any of the Realtors on Expertise’s list pay to be selected or otherwise agree to compensate Expertise? (in the music industry once upon a time, a similar practice was known as “pay-to-play”).
P.S.: Perhaps the best known “top Realtor” list locally is the one compiled annually by Mpls. St. Paul Magazine and Twin Cities Business.
While selected agents are subsequently solicited to advertise their selection, they don’t pay to be on the list.
**One of the “top 22” agents is a “Group” that includes several female Realtors.
See also, “2020 “Super Real Estate Agent” Nominees Announced“; “Twin Cities “2019 Super Real Estate Agents” Announced by Mpls. St. Paul Magazine“; “2020 Edina Realty Legends“; and “It Takes One to Know One” (and Other Ruined Phrases).”