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home showing

Zillow Buys ShowingTime for $500 Million: What Does it Mean for Consumers?

  Collecting (Mining?) a Treasure Trove of Personal Data on Home Buyers and Sellers (and their Realtors)  [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] To consumers and even...
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What Realtors Mean When They Say a Client is “Cooperative” (or not)

How Realtors Grade Clients Clients occasionally may have a select few words for their Realtors, but Realtors also have some favorite words for their clients. No, not “%!%#!” Rather, how “cooperative” they are. What do I mean by that? For Sellers, client cooperation boils down to these three things: 1. Pricing. A cooperative client picks...
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Rose-colored Glasses . . . or Magnifying Lens?

“For Sale” Home Languishing on the Market? It (Usually) Shows Realtors constantly warn their home-selling clients about the risks of overpricing (especially in a soft market). Anyone who doubts that should tour a few homes that have just listed, then view homes that have been languishing on the market, unsold, for months (years?). Study in...
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Which Homes Can Be Shown & Bought Most Easily Now? VACANT Ones

MLS: “Immediate Possession Possible” [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] “Minnesota Schools Will Close for Eight Days to Slow Coronavirus” –Headline, Star Tribune (3/15/2020). What do you...
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The Corollary to Buying a Home in a Pandemic: Selling One

Bellwether for Housing: Car Sales “If your parents don’t have kids . . . you won’t either.“ –Adage. “Speak openly and honestly with your seller about the pros and cons of holding an open house. Assess the risk based on your specific location and direct your clients to local and state health authorities for specific...
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When It’s OK for Home Sellers to Refuse a Showing Request

“Just Say “No!'” (or, “Tomorrow Works Much Better”) As a rule, the more accessible a home is to prospective Buyers . . . the easier it is to sell. But, that doesn’t mean Sellers can never say “no” ” either to a showing request, or, to a Buyer (and their agent) literally standing in their...
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