“No Picture Available” = Squandered Opportunity (= Marketing Mistake)
MLS rules allow agents up to 72 hours (3 days) to add photos to their new listings.
When the photos aren’t available initially, Realtors see a placeholder image (above).
While some Buyers’ agents will make a point of circling back to see the later-added photos — especially if they have a Buyer for the neighborhood and price point — in my experience, the vast majority of agents won’t.
Which is why it’s smart to only put a listing on MLS once everything, especially the photography, is ready.
P.S.: Once a listing is already on MLS, interested agents will often track it with a “saved” search.
