$64k Question: Where Were All Those Buyers Before??
Want to know how to attract one, three or even more Buyers for any listed home? (and I mean, any listed home).
Follow these two easy steps: 1) cancel the listing; and 2) wait for the phone to ring.
Within hours (minutes?), at least a couple of hungry agents will pop up promising the demoralized owner (and now unrepresented Seller) that they suddenly have a Buyer for their home.
After four months (or seven , or ???) on the market.
Imagine that . . .
All the owner needs to do is sign a One-Time Showing Contract, and open their front door (again).
Realtor Bait & Switch; Disingenuous Sales Pitch #34
Want to guess what happens next?
Assuming the purported Buyer shows up at all, the home somehow “isn’t a fit” for them (surprise, surprise).
But, if the owner re-lists with the agent — usually at a (much) lower price — they’ll find more Buyers in no time.
“Yeah, right . . .”
See also, “Expired Listings and Realtor Marketing.”