Realtor — and Title Company — Trade Secrets;
or, “What’s That Toaster Oven Doing Next to the Copy Machine??”
Home Buyers associate fresh-baked cookies with open houses.
The smell creates a nice “homey” vibe, and puts prospective Buyers in the emotional mood . . . to buy.
But, I’d never encountered fresh-baked cookies at closing before.
At least not until last week.
The cookies were courtesy of Liberty Title (I noted a toaster-oven in the corner of the office, discretely located next to the copier).
P.S.: Want a Realtor trade secret?
Store-bought cookies warmed up in the oven at 300 degrees for 10 minutes accomplishes the same effect. My personal favorite: Keebler chocolate chip.
