Buy on Bread, Sell on Cheese Champagne(?)
In the wine industry (which I otherwise know nothing about), “buy on bread, sell on cheese” means that if you’re a wine buyer, you’d be well-advised to eat a piece of bread in between tastings, because that clears the palate.
Meanwhile, if you’re a wine seller — especially if the wines aren’t exactly vintage — it’s better to offer cheese, because that masks flavors.
Or so I’ve read.
Feeding Realtors (or Not)
The adage came to mind visiting a “For Sale” home on Tour earlier this week, where the hosting agent not only set out one of the finest (food) spreads I’ve seen, but also offered agents flutes of champagne!
Some listing agents go to great lengths to drive traffic to their open’s, no doubt increasing attendance (and assuaging their Seller clients).
However, over time I’ve gotten away from that.
In my experience, Buyers’ agents working with motivated clients will attend the Broker Open regardless of whether there’s food or not.
In fact, they’ll often try to set up a showing beforehand, if the home just came on the market; if that’s not possible, they’ll have their client meet them at the Broker Open.
Conversely, agents who show up for the food . . . usually don’t have a Buyer in tow.
Still, I’ll concede, for the hosting agents who do pull out all the stops, it’s certainly a nice gesture for their hungry (and thirsty!) colleagues.
Whatever their motives.
See also, “‘Embellishing Attendance at a Broker Open (Word of Advice: ‘Don’t’)”; “Buyer’s Letters: Pro’s (Prose) & Cons.”
