That Would be *Five(!) Price Reductions (If You’re Counting)

First, two caveats:  1) the home that goes with the rather brutal chart (above) — spanning over 2 years of market time — wasn’t my listing (I prepared it as part of my listing presentation for a home down the street); 2) it’s from a couple years ago.

That said, I’m sure I could find some homes currently on the market that fit this profile.

Moral(s) of the story?

1. Overpriced homes sit; and

2. Once they’ve been sitting long enough, they typically have to overshoot fair market value to re-attract skeptical Buyers.

Those principles apply in almost any market.

See also, “Nurse!  I Need a Price Reduction, Stat!!”

*In fact, this particular home really sustained six price reductions.

That’s because it ultimately sold for a substantial discount (15%) from its last asking price.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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