Stunning 1.37 acre setting surrounded by woods

15306 Mason’s Pointe in Eden Prairie

[Note:  click here for a TV clip featuring the home on WCCO (CBS) morning news.]

What:  Over 6,500 square foot Robert Mason-built home with 162′ of shoreline on Red Rock Lake.  Beautifully landscaped grounds on 1.37 acre.
Where:  15306 Mason’s Pointe.  Directions:  from Highway 212, go south on Mitchell Rd. to Boulder Pointe Rd, then right (west) to home.  About 10 minutes southwest of 494 and 100.
How much:  $960,000.
Who:  listed by Ross Kaplan, Edina Realty – City Lakes.


Just wait till Summer!

Skip the cabin! Cancel the health and country club memberships!   It’s all right here! Commanding, hill-top former Parade Home backing up to 162′ lakefront, heated in-ground pool, and private grounds on a beautifully landscaped 1.37 acre.

This grand, 6,500 square foot home includes 5 Bedrooms and 6(!) Baths; a first-floor Office with built-in’s (and seasonal lake views); a huge 2nd floor Exercise Room; and Cathedral ceilings in both the Family Room (pictured below right) and Master Bedroom.

The newly remodeled eat-in Kitchen (photo, below left) opens to the Deck and gorgeous lake and pool views.


Family Room w/ Cathedral ceiling & lake views(!)

Edina Alternative

If the Main Level — and outside(!) — are perfect for entertaining, the sprawling walkout Lower Level is ideal for teenagers and/or guests, featuring two large Bedrooms with lookout windows, a huge Amusement Room, and cozy sitting area with Fireplace.

7_Kitchen 2

Gorgeous, newly remodeled Kitchen (2016)

Located on an exclusive peninsula with only a dozen upper bracket homes built by Robert Mason, this spectacular property is away from it all, but less than 30 minutes to Downtown Minneapolis and 20 minutes to the airport.

P.S.:  Dear would-be Edina home buyers:  Can’t find what you’re looking for?  Want a LOT more house and land — and 162′ of lakefront(!!) — for a LOT less money?

Come 10 minutes southwest, and take a look . . .


Arranging Local Office Privileges Out-of-Town, or, “The Goldilocks Solution”

If you’re a busy agent (I am) who has multiple social obligations (I do), it can be important, if/when you travel, to line up office privileges at a sister broker.

er_berk_stacked_thumbHeaded to the Bay Area for 48 hours this weekend, I spoke with Irene Wright in Edina Realty’s Relocation department to find a local office where I could drop in, if necessary.

Here’s a recap of our conversation:

Me:  “Does Edina Realty have an affiliate near Palo Alto?”
Irene:  “We have a sister company in Cupertino.”
Me:  “Too far south.”
Irene:  “How about San Ramon?”
Me:  “Too far Northeast.”
Irene:  “Hold on while I check . . . How about Alain Pinel Realtors on University Ave. in Palo Alto?”
Me:  “Perfect!”

Elapsed time:  less than 2 minutes.

Thanks, Irene!

P.S.:  The ability to drop in at any of Edina Realty’s two dozen-plus Twin Cities offices when I’m out and about is even more valuable.


Realtor Job Description

by Ross Kaplan on May 3, 2016

Getting You More Money For Your Home
& More Home For Your Money

After 13+ years selling homes, I think I finally have come up with a succinct definition of what a good Realtor does:  they maximize what you get.

job dutiesThe sales side of that equation is straightforward:  a good Realtor maximizes the money you get, net of commission, for your home.

They do that by helping to get your home in optimal condition for sale; energetically marketing your home to prospective Buyers and their Realtors; and protecting your interests throughout the negotiation and legal stage of the deal.

Representing Buyers

So, what does a Buyer’s agent maximize?

The home you get for your money.

Of course, given that tastes are subjective, sometimes that means helping Buyers find a home in a particular location.

Other times, it means helping them find a particular kind of home, with specific attributes.

Regardless, every Buyer has a budget — whether it’s $200k or $2 million.

And even in a Seller’s market like today’s, Buyer can choose from amongst multiple homes (they just can’t expect much of a discount, and frequently have to act fast).

Helping Buyers identify and then purchase the “most” home (however they define it) for their money, is what residential real estate sales is all about.

See also, “Realtor Job Description 2015” ; and “Realtor Job Description — Part 2.”


The Best Adjective for “Home”?  “Sold!”

What do you call an Edina rambler that — at least according to my open house traffic the other weekend — was “too big,” “too small,” “too open,” “not open enough,” “too dated,” “too feedbackexpensive” . . . and about 10 more fussy comments in a similar vein?

Give up?

Try, “Sold!”

“Too, Too . . .” How About “Fussy?”  Yeah!  THAT’s the Word

The Buyer and Seller finished signing the Purchase Agreement scarcely three hours after the open house (the negotiation had actually begun the previous Friday), and two more Buyers were eagerly waiting in the wings.

P.S.:  My favorite showing feedback was from a Buyer’s agent who responded something like this:  Curb Appeal?  “Poor.”  Condition?  “Below Average.”  Floor Plan?  “Atrocious.” Price?  “Substantially above market.”

The last line of the form:  “my Buyer has serious interest, please keep us in the loop.”

See also, “The Best Kind of Showing Feedback”“The Positive Uses of Buyer Feedback“; “Buyer Feedback:  ’Win, Place, or Show”; “Customized’ Buyer Feedback Forms“; and ”Complete Showing Feedback Form, Get Miles??

And also:  “Knowing When to Flush Negative Feedback”; “Showing Feedback:  Outlier or Mainstream?“; and “The ‘My-Client-Didn’t-Like-It-Stop-Bugging-Me’ Showing Feedback.”


“Strong Pre-Approval Letter Requested With Offers”

May 2, 2016

“Nice Try” Department “Lake Wobegone . . . where all the women are strong, all the men are good looking, and all the children are above average.” –Garrison Keillor I certainly understand what the listing agent is trying to accomplish by including the line, “Strong pre-approval letter requested with offers” in the “Financial Remarks” section of the MLS […]

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The Three Most Dangerous Blank Lines in Residential Real Estate

May 2, 2016

Housing Deal Deadlines & Other Key Terms No, I don’t recall ever handling a real estate deal where the Buyer or Seller omitted to fill in the purchase price or the closing date. But, I have handled multiple deals where the other side left blank something almost as significant. The three biggest — and most […]

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Beautifully Updated 4 Bedroom Colonial With Gorgeous Kitchen, Just 2 Blocks From Cedar Lake!

May 1, 2016

First Open Today(!) From 1 p.m. to 3 p.m. Where: 2822 Sunset Boulevard, two blocks from Cedar Lake in Minneapolis’ Sunset Gables neighborhood. What: Colonial with 4 Bedrooms on one level, over 2,900 finished square feet. When: listed last Monday 4/25); days on market: 6. How much: $724,900. Who: listed by Ross Kaplan, Edina Realty-City […]

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Book Review: “All The Light We Cannot See”

May 1, 2016

“The Air a Library and the Record of Every Life Lived” “Is it so hard to believe that great shuttles of souls might fly about, faded but audible if you listen closely enough?  They flow about the chimneys, ride the sidewalks, slip through your jacket and shirt and breastbone and lungs, and pass out through […]

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